​Friday! channel and TikTok launch first online casting
15 June

Friday! TV channel has announced the first TikTok casting in Russia. The channel is looking for a talented creator to sign a contract with. The winner, who will be announced on July 1, will become the official face of Friday! channel on TikTok, the top platform for short videos.

The casting will be held in three rounds. During the qualifying round (June 10-23) anyone will be able to submit an application and showcase their talent. Applicants will need to film a creative clip on the topic “How I watch Friday!” and publish it in TikTok with the hashtag #tiktokerFriday. Thirty applicants will move on to the next round. In the second round (June 24 to 30) TikTok users will get the opportunity to vote for their favourite contestants, thus choosing the 10 finalists. In the third round it will be up to the project mentors to choose the winner who will then get the job on the channel. In this role, the winner will film short video clips for the channel’s account in TikTok as well as content for TV broadcasts. Second and third place finishers will receive smartphones, while other finalists will get presents from Friday! and TikTok.