NTV is expanding its presence on mobile platforms as it launches the news application Segodnya (Today). The app is available as of March 28 on App Store and Google Play - the same platforms that offer the popular NTV app.
News content is at the core of the new mobile app. Once they download Segodnya, its users will be the first to learn about the main events in the country and the world. They can watch broadcasts, subscribe to content on topics that interest them, watch news online and offline, post comments and share exclusives, get access to longreads and analytical materials. The topics featured on Segodnya encompass everything that can interest the modern app user - from politics and economics to sports and show business.
The main goal was to make Segodnya the most comfortable and functional news application on the Russian market, an app that considers all the latest nuances of mobile platforms.